Press releases for Broadway Baby should be emailed to email@example.com.
This email account is accessed by all of our editors and reviewers to find press releases. Press releases sent to other Broadway Baby email addresses are likely to be deleted. Do not send press releases to multiple Broadway Baby addresses in case the firstname.lastname@example.org copy is deleted automatically along with the others. We'd don't monitor Twitter DM or Facebook private messages - so our email is the best, and only, way to get in touch with us.
The guidelines below help are designed to help us find the press releases we need and extract the information we need from them. We receive thousands of press releases every year, so your help in making working with them easier is much appreciated.
There are long-standing rules about how to write a press release, although it seems even the best PRs have forgotten them. Your release should be written in a pyramid structure, so your first paragraph should summarise the whole story, and each further paragraph add more detail - but the release could cut paragraphs from the bottom and lose none of the meaning. So don't try to tell a narrative or be mysterious in an attempt to make your release more interesting. Always imagine the journalist reading your release has another 2,000 to skim through, so if the first line hasn't told them what they need to know, the release isn't doing its job.
Do some research on the publications you're sending your release to. There really aren't that many normally active on the fringe, and you can at the very least categorise them into local news, listings, reviewers, nationals, TV and Radio. Each category will be looking for different stories, and won't thank you for sending them irrelevant info. In a festival such as Edinburgh your release will be one of 2,500. Spamming will quickly get you a reputation that means your release may not even be opened.
Don't send your release as an attachment, or - even worse - as a link to Facebook, et al. Any click you put between your press release and the journalist you want to read it is another chance that it won't be read. Don't litter your release with pull-quotes or other information that is unlikely to be published by your target media. Have the mindset that the person receiving it needs to copy / paste from top to bottom and paste next to your listing. What in your release would stop them doing that? Quotes from other publications between every paragraph probably would.