This email account is accessed by all of our editors and reviewers to find press releases. Press releases sent to other Broadway Baby email addresses are likely to be deleted. Do not send press releases to multiple Broadway Baby addresses in case the pressreleases@broadwaybaby.com copy is deleted automatically along with the others.
The guidelines below help are designed to help us find the press releases we need and extract the information we need from them. We recieve thousands of press releases every year, so your help in making working with them easier is much appreciated.
General Guidelines
Include full listings information at the top of the email.
Include full contact details for your press contact at the top of the email.
Format your press releases in plain text, without overly large headings or other attention-grabbing formatting tricks.
The text of your press release should be in the body of the email.
Don't send us any text as an attachment. Don't send us PDFs, word documents or any attachments other than images we request.
Do keep us updated about awards and accolades your show receives. Don't duplicate your general press release when you do this - we already have it.
Notes on Images
Please send us production/promotional images in web-ready formats smaller than 1 MB.
We prefer production images to promotional images. A production image is a photo of the show in action, not a posed image or a poster.
Please don't send us images of your venue's logo or any other redundant images. The only images we use from press releases are production/promotional images.
Tips
Don’t send newsletters or similar material intended for a general audience to the press.
Sell your show, but make sure you don’t say anything which could be construed as a lie. Many bad reviews result from misleading press releases.
Do make sure all the information in your press release is correct, and that it is well spelt. Needing to send corrections would make you look very unprofessional.
You should be targeting every press release individually. If a contact isn’t appropriate for your show, then wasting their time with a press release will not help you very much. Check the press release guidelines of every single publication you contact and follow them exactly.
Don't try to be funny. The press have seen everything before and so novelty press releasing always backfires.
Address all of the recipients of your press release with the "To" field. BCCing is unnecessary, messes up email filtering systems, and is a little rude.
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