Advertising with Broadway Baby is an efficient and cost-effective way to let theatre goers know about your show. We are producers, marketers and performers ourselves, so we know what works and how to achieve it on a budget.
We offer various online banner advertising options. During the Edinburgh Festival, we offer picture-listings and display ads in our Broadway Baby printed review sheet and opportunities to sponsor our eReviews email newsletter..
I’d just like to say thank you for advertising with us. Advertising with Broadway Baby will promote your show, of course, but it also helps us to support the best of the Fringe. It’s great to know that Broadway Baby can make a difference, through our reviews, the Bobbys, and through our adverts. If you’ve benefited from our reviews you’ll know how important they are for discovering talent and giving companies of all sizes a helping hand. Your adverts are helping us to do what we do, and to do it better than ever before.
“ZOO Venues companies have advertised with Broadway Baby both online and offline for five years, with consistently great results. With such high quality reviews and quick publication turnarounds, both versions of Broadway Baby are naturally read incessantly by performers and audience members alike - and that means fantastic visibility for their advertisers, making their show images ever more prominent in Fringe-goers' minds.
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Matt Beer, Press & Marketing Director, ZOO Venues
Advertising
BroadwayBaby.com is a popular and vibrant destination site for the Fringe, one of the most comprehensive and interactive guides to the Edinburgh Fringe that has ever existed. We make navigating the world's largest arts festival just that little bit easier.
“I have been taking shows to the Edinburgh Fringe for the better half of a decade and Broadway Baby has reviewed the vast majority of my productions. Each review is published with clear care and passion from its reviewer and as such Broadway Baby has fast become one of the most widely respected Fringe reviewers. I have always noticed an increase in audience numbers after a Broadway Baby review.
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Simon Cummin, Producer, SJC Productions
Why do ticket-buyers visit our site?
- reviews - the most respected from an independent at Edinburgh (and we link to other publications’ reviews too)
- listings - for every Fringe show in Edinburgh, curated into useful groups by our knowledgeable section editors
- calendar - input a show shortlist and a date range and our server generates a schedule for you in seconds
- coverage - we send specialists to review all the performance types at the Fringe, including cabaret, comedy, children’s, dance, music, musicals, opera and theatre
“Featuring on the cover of Broadway Baby was one of the greatest contributors to the success of both our shows in 2010. Broadway Baby is a publication we cannot endorse enough for their success at marketing shows and providing up-to-the-minute reviews that are on the very pulse of the Fringe.
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Jake Linzey, Creative Director, Backhand Theatre
Why do shows buy advertising with us?
- reach - in 2010 Broadway Baby served 10.7 million hits to over 70,000 unique visitors. Fringe-goers visit our website to plan their shows before coming to Edinburgh as well as when they arrive
- analytics - our ad server provides comprehensive tools for assigning ads and tracking their effectiveness
- prestige - our site is respected and so are the adverts it serves. We’re a founding member of the Festival Media Network, a trade organisation for festival reviewers
“Over the past five years we have chosen to place a good number of adverts with Broadway Baby and the print and online presence of our shows has had a tangible impact on our ticket sales, giving us a boost both on the day of print and a considerable rise in the week following. The reach of Broadway Baby has been incredibly valuable in giving us the exposure and interest we'd expect for our money.
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Brian Hook, Director, Hartshorn - Hook Productions
Advertising Opportunities
We offer the follow advertising types:
Advertising on BroadwayBaby.com starts at just £1 + VAT per 100 impressions, and you can feature your listing in our search results for just £10 per week + VAT. Poster listings in our printed edition start at £50 +VAT. We also offer a range of
bundle packages to give you even more value for money.
“Broadway Baby is a high profile, review driven medium, respected by journalists, audiences and venues across the festival as an established and educated feature and review portal. At a time when there are many on-line platforms popping up offering random reviews, Broadway Baby adds some stability covering all performance genres with an equal level of expertise. The team also recognise the very ethos of the festival as a platform for unknown and emerging artistes - a review here really does mean something.
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Charles Pamment, Creative Director, SpaceUK
How do I buy advertising?
Please email Levi Bailey
advertising@broadwaybaby.com or call 020 3327 3872 during office hours.
Please note this number is for advertising enquiries ONLY. For editorial enquiries, please email
pressreleases@broadwaybaby.com. Due to the sheer volume of productions in Edinburgh and Brighton during festivals, we are unable to handle editorial enquiries by phone.
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