PRESS RELEASE

8th September 2010 – Broadway Baby, the second largest reviewing publication at the Edinburgh Festival Fringe, today announced the appointment of James Harding as its new Editor.

Harding takes over from founder Pete Shaw, who will concentrate on his role as Publisher of Broadway Baby during the planned expansion of the site over the next 12 months.

“The strength of Broadway Baby lies in its reviewers, who are all heavily involved in the performing arts and bring the benefit of that experience to our readers,” said Harding. “I plan to increase the number of reviewers with a particular emphasis on expanding the music and comedy sections. Additional technical developments on the site and a wider coverage will make Broadway Baby the indispensable guide to the Fringe.”

Broadway Baby was created in 1996 as a free resource website for theatre professionals. It has grown exponentially since its debut as a reviewer at the Edinburgh Fringe in 2004 and now receives over 70,000 unique visitors during the Festival alone. Broadway Baby published over 700 reviews on BroadwayBaby.com this August, as well as a regular printed review sheet which was distributed to all major venues throughout the month.

Broadway Baby is a founding member of the Festival Media Network, an organisation of independent media who aim to bring a code of best practice to reviewing publications at Festivals such as the Edinburgh Fringe.

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Editor Contact
James Harding This e-mail address is being protected from spambots. You need JavaScript enabled to view it